PASCUAL BRINES
CEO y Responsable de Producto
My professional journey began long before SENSEM was born. I studied Chemical Sciences at UNED, driven by a fascination with the behavior, composition, and application of materials in different environments.
But I was also raised among wood, tools, and machinery. I come from a family with more than 80 years of experience in carpentry, and that legacy has shaped the way I approach my work: grounded, but always striving to improve.
For years, I focused on researching and developing technical solutions within the interior design and specialized carpentry sectors. A deep understanding of materials and their potential, combined with hands-on experience in manufacturing and installation, allowed me to clearly identify a recurring problem in the field: the complexity of installing traditional doors.
That’s how SENSEM came to be—born from the need to simplify without compromising on quality, and to rethink a system that had remained unchanged for decades. Together with a technical team and the support of specialized engineers, we developed a hidden-frame door system that is now patented nationally and registered with the Spanish Patent and Trademark Office. Our goal was—and still is—to provide an elegant, easy-to-install, and technically reliable alternative, suitable for both new builds and renovation projects.
As CEO and Product Manager, I lead every stage of development—from the initial design to technical validation, material selection, and ongoing process improvement. I believe in practical innovation, thoughtful design, and details that truly make a difference.
Today, at SENSEM, we continue to move forward with the same philosophy that started it all: removing the unnecessary to focus only on what truly matters, making life easier for professionals who trust us, and delivering an aesthetic and functional solution that adapts to even the most demanding spaces.